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Roma 6 Unica is the phygital project by nss that celebrates the greatness of Rome through its uniqueness. The capsule collection accompanied the launch of the nss edicola pop-up in Piazza Santa Maria in Trastevere, an initiative that, like the previous J’Adore Napoli and Ti Odio Milano Ti Amo, aims to spark a debate about newsstands and their abandonment, highlighting the need to keep cultural spaces alive in city centers.